New Study Reveals Dangers of Blue Ink

Wilmington, DE- Companies are always looking to cut costs. Whether it be on personnel, vendor costs, shipping or supplies, everything is susceptible to the knife. The bottom line is all that matters in business.That’s why it came as no surprise to anyone when department manager Melissa Mai made the decision to make a change with the pens being issued to her team.“This is what had to be done. I have read many studies that all say the same thing. Blue pens are more expensive. Period, end of sentence,” she remarked.

“I didn’t make this call without thinking about it and considering all the options and repercussions. Look, I’ve been president of the blue pen fan club since my undergrad. It’s the best, but this paradigm shift is going to move the needle. At the end of the day I decided to think outside the box and not run it up the flagpole and go with my gut. It is what it is,” she added.Recent studies suggest that while blue pens many be more expensive on the average, there is another, physical effect, that blue pens can have on the user. They are tougher on the eyes than black pens.Dr. Dennis Trumbo conducted this study of a period of 5 years in 19 different Fortune 500 companies. “The data showed that employees that used blue pens versus black pens had many more instances of eye strain and eye fatigue. When the eye is forced to go from the usual black ink used in most copiers and printers to the blue ink that is written next to it, over time that small change in color can have huge consequences. Over a 30-year career, reading blue ink everyday could lead to glaucoma, keratoconus or even blindness in extreme cases.”This groundbreaking new information is spreading through the business world and has pen manufacturers scrambling to adjust.Paper-Mate CEO Jack VanHoutte was energized by the challenge and said, “this is par for the course in the pen game. We are always on the bleeding edge, but we always peel back the layers of the onion in order to stay on top. We can’t boil the ocean but my team is always ready to take it to the next level. You can count on that. Breaking necks and cashing checks!”

In the competitive business world, top talent isn’t always enough. Companies are always looking for that advantage that will put them at the fore front of their industry even if it is something as minute as pens.Looking out the window Ms. Mai pensively stated, “The thing is, I’m a bit of a visionary and the bottom line is that we are a data -driven industry, we don’t need to wrap our heads around that. When the rubber meets the road, I’m putting a stake in the ground a making the hard choices.Turning from the window and slapping her desk she continued and declared, “Hope is not a strategy and I’m an agent of change! Going forward my people know I have an open-door policy, so if they don’t like the change they can tell me and I will get them drinking the Kool-Aid.”