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About American Grit

“To be the leader in instilling Pride in SELF, in our MILITARY and in our COUNTRY.”

About Grunt Style

"Grunt Style is a lifestyle brand that distills pure, 100-proof American fighting spirit and shares it in the form of high-quality patriotic apparel. We're a veteran-founded company that honors service at home and abroad.
To us, clothes aren't just about function: they reflect who you are and what you stand for. We are more than just a clothing company—we bolster a lifestyle.
Our goal is that people across the United States of America take pride in our nation and protect it for the next generation. At the forefront of our mission are those who do just that: Active Military service members, Veterans, Law Enforcement, Firefighters, First Responders, and the families who support them."

About the Team

Justin De Hoyos


Meet JD, a retired U.S. Army Combat Camera veteran, and content lead at Grunt Style LLC and American Grit. He's also a mental health advocate and co-author of the Triangular Compass Program. On weekends, you'll find him with his family, practicing yoga, or out on long runs, owning his life.

Daniel Sharp


Daniel Sharp is an OIF and OEF veteran who deployed five times while serving in the United States Marine Corps infantry. He is the founder of Pop Smoke Media and an advocate for veterans and those still serving. 

Alexander Pfeffer

Alexander Pfeffer, a Marine infantry veteran who served in Iraq and Afghanistan, worked as a contractor in high-threat postings before becoming an instructor for tactics and fire safety.

Jill Butler

Jillian (Jill) Butler, a San Diego native, is a graduate student researching Jihadi terror groups while also enjoying creative non-fiction and nature writing.